ACM understands how the music industry works today and has created an immersive and comprehensive learning environment, which connects directly with the industry.
Our learning by doing ethos helps simplify how the industry works and produces a clear view of career paths and options. This clear and practical approach accelerates learning. The detailed exposure to all aspects of the industry as it happens (live!) reveals options and destinations, which greatly assists our students in making clear choices and building the maps they need to guide them there.
If you are a producer you will know that you need a fundamental grasp on song structure and songwriting, but you also fundamentally need to know about revenue streams and intellectual property, from which you will draw income. You will also need to understand how your music is monetized through live performance, songwriting credits and publishing, including sync and licensing. We will teach you all of this comprehensively at ACM by linking you with the teams that do this every day at Metropolis.
Equally, you could be a drummer, whose primary focus is performing and gaining as much experience as possible by playing sessions. In this case, you still need to understand how you get paid, and how, if you are influencing a track, you may potentially be co-writing it and aiding the creation of a product. In this case, session playing actually becomes writing. You will need to know the difference in how you get paid for playing and writing. While you are learning, you will be building your portfolio, and we will help you understand how to leverage the body of work you create to build your own fan base, rather than just being a jobbing musician. This maximizes your employability as a professional musician by making what you do desirable by simply marketing yourself as the primary asset. We will teach you this as we have the best industry professionals in place doing this every day.
Honing your craft as an artist in the hope of getting signed by a major label is an outdated concept and is no longer the way the business operates. Our goal is to instil into every artist that comes through ACM, the belief, the desire and the understanding of how to become a credible, self- sufficient artist. Once you are in that position, you will need to be equipped to discuss terms, with confidence, with a band, a producer, a manager, a label and a publisher. We will equip you to manage your own career, as opposed to you racing to sign with a manager on graduating without fully understanding how to manage your own career and opportunities. Through our deep integrated relationship with Metropolis, ACM has its finger on the pulse, this helps to empower our students to determine their place within it. We know where the industry is right now because, at Metropolis, the teams work at all levels including the majors, independents and direct with signed and unsigned artists, brands, distribution partners and content creators.
ACM encapsulates the industry from end to end, where today and tomorrow’s music is written, produced, mixed, mastered, distributed, marketed and published. Our students do not learn from a book but by hands-on experience of the business of music. It is the intrinsic, living, breathing connection between ACM and Metropolis that gives our students this unique perspective and opportunity.
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