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MSc in Tourism Management

ALBA Graduate Business School
Program overview
12 months
Full time
Master's degree
Scholarships available

Start dates
12,500 EUR
October 2023

12,500 EUR
October 2024

12,500 EUR
October 2025

About this program

MSc in Tourism Management

This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. The program blends the requisite specialist operational knowledge and skills, with advanced managerial competencies, in order to educate the new generation of tourism executives. It emphasizes the cross-cultural, moral, ethical, institutional and environmental issues in the management of tourism organizations, while covering all specialized business and operational skills. The strategic partnership with Costa Navarino and a series of events in collaboration with key tourism players throughout the program, as well as a well-organized internship process strongly support the development of a professional network and increase considerably the employability of students upon graduation.

Duration for this course is Full Time (12m) & Part Time (24m) / Evening classes

Key features of the program:

  • Weekday synchronous, distance learning classes between 18:00 – 22:00 (EEST), twice a week on average for part-time mode.
  • 14 core modules and 5 workshops (3 of which face-to-face between November-March) - Visa seeking International students must complete their application process by June. Program starts in October each year. Please note, since the program is online, international students can travel to Greece in order to participate in face to face workshops with a Tourist VISA. Students will require to apply for tourist VISA twice during the Academic year.
  • Assessment: group reports/presentations, case study analysis, mid-term tests, final exams 
  • Dissertation or Internship (in Greece or abroad)
Find out more about MSc in Tourism Management by filling in your details and the school will contact you.

Admission requirements

To be considered for admission, candidates must:

  • Hold a bachelor’s degree;
  •  Provide evidence of excellent command of the English language;
  • Need to be currently employed or self-employed (valid for the part time mode only)
  • GMAT tests are optional unless the Academic Committee requires the applicant to take them: in any case, scores of 550 or more (GRE >155) can strengthen your application and help you secure a scholarship.

The MSc in Tourism Management is designed for:

  • Entrepreneurs in tourism business.
  • Members of family tourism business.
  • Young professionals in hospitality, tour operators, tour guides, travel agencies (air, land and sea), event and conference organizers, cruise makers, leisure and entertainment organizers, real estate developers.

Does this course require proof of English proficiency?

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Program content

1st Period

  • Managing People in Tourism and Hospitality
  • Business Writing & Presentation Skills
  • Introduction to Tourism Management

2nd Period

  • Managing Service Operations
  • Marketing Management for Tourism
  • Business Decisions with Data Models

3rd Period

  • Digital Communication and Channel Management
  • Finance and Cost Accounting

4th Period

  • Revenue Management
  • Purchasing and Supply Management

5th Period

  • Strategy in Tourism
  • Sustainability in Tourism
  • Entrepreneurship in Tourism

6th Period

  • Career Development Tourism
  • Dissertation

Scholarships & funding

Partial scholarships are available for international students. Please send us an information request or visit Alba’s website by clicking the visit webpage button above

Program delivery

ONLINE synchronous program

3 Face to face workshops in Greece


Tuition fees: 12500 EUR


Graduates of the program will be able to:

  • Identify new trends and the requirements of employers, and adapt and respond effectively.
  • Provide outstanding service along international standards and manage successfully the complexities of the tourism industry.
  • Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources.
  • Contribute to the management and organization of: hospitality, travel, destination, event, conference, leisure, entertainment and real estate development.
  • Handle the internal IT systems and online media channels necessary for digital marketing and operations.

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About this institute

ALBA Graduate Business School

Alba Graduate Business School, the American College of Greece is one of the top graduate business schools in Europe, located in Athens. It is accredited by AMBA, NECHE and EPAS (EFMD) and it is famous for being innovative (AMBA innovation...

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Why study at ALBA Graduate Business School

  • Alba Graduate Business School is listed in the QS Global 250 Business Schools Ranking list.
  • Alba Graduate Business School won the 2015-2016 AMBA Innovation Award
  • The MSc in Tourism Management is ranked at TOP 80 - Global ranking - EDUNIVERSAL
  • MSc in Shipping Management is ranked in Maritime Management, Worldwide (TOP 50 - Global ranking EDUNIVERSAL) - Top Academic research of Alba faculty


Average rating 5

Based on 1 reviews.

Alfredo Gago

Amazing staff, international top-tier educators, and up-to-date curriculum 

Contact info

ALBA Graduate Business School

Alba Graduate Business School, The American College of Greece
Xenias 6-8
11528 Athens

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Program rating
Based on 1 reviews.