Bachelor of International Hospitality Management in MarketingAuckland University of Technology
About this program
A hospitality degree can set you up for careers around the world. The Bachelor of International Hospitality Management is widely recognised in the industry and acclaimed by the country's top hospitality operators.
Hospitality careers cover everything from creating experiences for people in some of the world’s most exciting and exotic destinations to hosting, accommodating and managing events.
In the Bachelor of International Hospitality Management you learn to manage food and beverage, and accommodation operations and develop key skills in human resource management, strategic management, and sales and marketing. Your final year includes valuable workplace experience, working with an organisation on a project related to your studies.
This major focuses on marketing in the hospitality industry and gives you the skills to develop core marketing strategies.
Standing out from the crowd often comes down to how hotels, restaurants or tourism companies choose to market themselves. In this major you explore fundamental marketing philosophies, and customer and buyer behaviour – knowledge that will be essential to identify opportunities in the industry, both locally and internationally.
- Valuable workplace experience in your final semester
- Create marketing strategies for entities
- Develop your communication and presentation skills
- Sales and marketing manager
- Marketing co-ordinators
- Guest relations
- Marketing roles in corporate or regional offices
Does this course require proof of English proficiency?
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About this institute
Welcome to study at AUT University - New Zealand’s most contemporary university!
AUT University offers a unique profile reflecting our innovative approaches to teaching, learning and research. This is a university that is outward-looking, developing and adapting to the social, economic and technological realities which shape the world today. As a result...
Why study at Auckland University of Technology
- Top 1% of universities worldwide
- #1 in New Zealand for global research impact
- #1 in New Zealand for international outlook
Creating world-ready graduates
AUT’s mission is to create great graduates, and each member of our staff contributes to this. We offer exceptional learning experiences that prepare students to be successful wherever in the world their career may take them.
World-class teaching and learning
We’re proud to be one of the world’s best modern universities – Times Higher Education has ranked us as the top millennial university in Australasia and number 14 in the world. We have an overall five-star rating from university rankings organisation QS, in addition to five star ratings for Teaching, Employability, Research, Internationalisation, Facilities, Innovation and Inclusiveness.
A global outlook
We are consistently ranked first in New Zealand for international outlook by world rankings organisations QS and Times Higher Education. We have more than 5,000 industry partners around the world, and have collaborated on research projects with 140 different countries. Our students are from 140 different countries, and half of our academic staff were born overseas, and they often share their international experience and connections with their students.
An innovative teaching and learning space
AUT’s three modern campuses have several award-winning buildings which were created using sustainable principles and feature inviting, collaborative and functional learning areas, auditoriums and research spaces. This includes the state-of-the-art Engineering, Computer and Mathematical Sciences building, which has unique design features that mean it can be used as a teaching tool and ‘living lab’ where students can get hands-on experience.
Our academic staff are research-active and at the forefront of their disciplines. Many of them are internationally known as experts in their fields, and organisations around the world draw on their expertise for key projects.
Innovative and relevant research
AUT is ranked first in New Zealand for global research impact (the number of times our research is cited by academics globally) by Times Higher Education and the US News Global Universities Rankings.
Auckland University of Technology
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