Hospitality Luxury Brand Management

EHL Hospitality Business School
3 days
Full time
Summer / Short course
On campus
Lausanne, Singapore (City)
English
31 January 2024

About this program

Hospitality Luxury Brand Management

The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

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Admission requirements

  • At least 2 years of relevant professional experience
  • Bachelor's degree or more than 5 years of professional experience in a hospitality management position
  • Advanced English level (C1 equivalent), for non-native speakers 

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Program content

  • Introduction: Key facets of luxury brands
  • Trends: Luxury Market Trends
  • Consumers: Luxury consumers' motives and behaviors
  • Equity: Developing luxury brand equity
  • Communication: Luxury communication
  • Brand: Luxury Brand Authenticity
  • Final Assessment: To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of an on-campus group presentation and an inidual essay in response to open questions.
  • Certificate of Achievement

Tuition

CHF 1,700 | SGD 2,450

Qualification

Certificate of Achievement 2.5 ECTS / 1.5 US

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About this institute

World’s Leading Hospitality Business School

Founded in 1893 as Ecole Hôtelière de Lausanne, EHL Hospitality Business School is recognized as the best university of hospitality management in the world, and it boasts a 96% employment rate among recent graduates. EHL Hospitality Business School delivers Swiss-quality...


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Contact info

EHL Hospitality Business School

Route de Bern 301
1000 Lausanne
Switzerland

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https://www.ehl.edu/


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