BA - Bachelor of Arts in Leisure & Tourism Management
EU Business School Geneva
About this program
BA - Bachelor of Arts in Leisure & Tourism Management
With this bachelor’s degree, students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism. The overview of these key business areas ensures that students gain a deep understanding of the industry. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
Admission requirements
At EU we understand that choosing a bachelor program that fulfills your professional objectives while fitting your educational goals is a process that requires a lot of research and deliberation. EU's dedicated admissions team is available to help students with any queries or questions they might have. To find out more about EU Business School, we also encourage students to visit our campuses, meet current EU students and attend our classes and open-day sessions.
- 1 certified copy of high school diploma and transcripts; or equivalent
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent
For more information about admission requirements, please visit the institute website.
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Learn moreProgram content
Option 1: EU Bachelor's Degrees
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Cross-Cultural Business Issues
- The Business of Tourism
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Service Management
- Event Management
- Cultural Heritage
Year 3
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Tourism Marketing
- Sustainable Tourism: Policies & Ethics
- Hospitality Management
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Financial Management in Tourism
- Quality Management
- Leisure & Recreational Management
Option 2: EU Bachelor's + BA (Hons) in Business Management
This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, students will focus on business management modules to equip them with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, students graduate with an internationally accredited bachelor’s degree from EU Business School Switzerland and a university bachelor's degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain. In addition, they will be awarded a state-accredited BA (Hons) in Business Management from the University of Derby, U.K.
Students who wish to further their knowledge in one of the seven specializations can take an additional semester and earn a Diploma of Advanced Studies (título propio) with 30 ECTS awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Cross-Cultural Business Issues
- The Business of Tourism
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Service Management
- Event Management
- Cultural Heritage
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Tourism Marketing
- Sustainable Tourism: Policies & Ethics
-
Hospitality Management
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Tuition
Tuition fee per semester: CHF 14,490
Qualification
Credits: 210 or 240 ECTS
Degree Awarded
Option 1: EU Bachelor’s degrees
- A bachelor's university degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
Option 2: EU Bachelor’s + BA (Hons) in Business Management
- A bachelor's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A state-recognized BA (Hons) in Business Management from the University of Derby, U.K.
Learning Outcomes
This bachelor’s program focuses on the economics, tourism and leisure management, research and communication areas within leisure and tourism. Throughout their studies, students will:
- Assess sustainability in a tourism organization or hotel.
- Understand the most important facet of the hospitality industry customer service.
- Research major trends and assess their potential impact on the industry.
- Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.
Career paths
The Bachelor of Arts in Leisure & Tourism Management degree provides students with fundamental knowledge in all major business areas as well as specialist skills in the leisure and tourism industry such as tourism marketing and hospitality management. Students who successfully complete this degree may be interested in the following job positions.
- Travel Consultant
- Tour Operator
- Hotel Manager
- Conference Center Manager
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About this institute
Study abroad at EU Business School in Geneva
Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...
Why study at EU Business School Geneva
- International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
- Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
- Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
- Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
- Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
- Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.
Contact info
EU Business School Geneva
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