About this program
BA - Leisure & Tourism
With this bachelor’s degree, students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism. The overview of these key business areas ensures that students gain a deep understanding of the industry while fostering their capacity for creative, entrepreneurial thinking. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.
Admission requirements
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services departmentwill assist all applicants throughout the entire application process.
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Learn moreProgram content
Year 1
First Semester
- Foundations of Business Management
- Marketing Management
- Written Communication Skills
- Accounting I
- Microeconomics
- Elementary Calculus
- IT Software for Business
- Environmental Sustainability
- Crafting Your Future: Your Time at EU
Second Semester
- Ethics in Business
- Oral Communication Skills
- Accounting II
- Macroeconomics
- Business Law
- Mathematics of Finance
- Applied Management Statistics
- Advertising, Media & Branding
- Crafting Your Future: Your Time at EU
Third Semester
- Strategic Marketing
- Business Finance I
- Human Resource Management
- Production Management
- Entrepreneurship & New Venture Creation
- Management Information Systems
- Digital Business
- Cross-Cultural Business Issues
- The Business of Tourism
- Crafting Your Future: Your Time at EU
- Research Methods I
Year 2
Fourth Semester
- Global Economics
- Business Finance II
- Social Media Marketing
- Financial Markets
- Consumer Behavior
- Sales & Purchasing Management
- Service Management
- Event & Conferencing Management
- Cultural Heritage
- Crafting Your Future: Your Time at EU
- Research Methods I
Fifth Semester
- Global Business
- Financial Statement Analysis
- Negotiation
- Small Business Management
- Corporate Finance
- Industrial Marketing
- Tourism Marketing
- Sustainable Tourism: Policies & Ethics
- Hospitality Management
- Crafting Your Future: Your Time at EU
Year 3
Sixth Semester
- The Business Consultancy Project Part I
- Global Business & Strategy
- Marketing Across Cultures
Seventh Semester
- The Business Consultancy Project Part II
- Developing Leadership & Management
- International Entrepreneurship
Eighth Semester
- Strategic Management
- Budgeting & Control
- Organizational Communication
- Cases in Marketing
- Cases in Tourism
- International Operations Management
- Financial Management in Tourism
- Quality Management
- Leisure & Recreational Management
- Crafting Your Future: Professional Development
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Tuition
Tution fee per semester: € 6,450
Qualification
Credits: 240 ECTS
Degree Awarded
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A bachelor’s degree from EU Business School Switzerland which is internationally acCreditsed by ACBSP, IACBE, IQA and certified by eduQua.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Learning Outcomes
This bachelor’s program focuses on the economics, tourism and leisure management, research and communication areas within leisure and tourism. Throughout their studies, students will:
- Assess sustainability in a tourism organization or hotel.
- Understand the most important facet of the hospitality industry customerservice.
- Research major trends and assess their potential impact on the industry.
- Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.
Career paths
The Bachelor of Arts in Leisure & Tourism Management degree provides students with fundamental knowledge in all major business areas as well as specialist skills in the leisure and tourism industry such as tourism marketing and hospitality management. Students who successfully complete this degree may be interested in the following job positions.
- Travel Consultant
- Tour Operator
- Hotel Manager
- Conference Center Manager
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About this institute
Study abroad at EU Business School in Geneva
Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...
Why study at EU Business School Geneva
- International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
- Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
- Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
- Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
- Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
- Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.
Contact info
EU Business School Geneva
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