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BA - Bachelor of Arts in Leisure & Tourism Management

EU Business School Munich
Program overview
3 years
Full time
Bachelor's degree
English
Start dates
Munich
24 January 2022

Munich
23 May 2022

Munich
25 July 2022

Program description

BA - Bachelor of Arts in Leisure & Tourism Management

With this bachelor’s degree, students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism. The overview of these key business areas ensures that students gain a deep understanding of the industry. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.

Find out more about BA - Bachelor of Arts in Leisure & Tourism Management by filling in your details and the school will contact you.

Admission requirements

  • 1  certified copy of high school diploma and transcripts; or equivalent.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

For more information about admission requirements, please visit the institute website


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Program content

Year 1

SEMESTER 1

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

SEMESTER 2

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Year 2

SEMESTER 3

  • Strategic Marketing
  • Business Finance I
  • Human Resources Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Cross-Cultural Business Issues
  • Knowledge Management
  • Research Methods I
  • Crafting Your Future: Personal Development

SEMESTER 4

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Marketing Research
  • Project Management
  • Service Management
  • Research Methods II
  • Crafting Your Future: Personal Development

Year 5

SEMESTER 5

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Supply Chain Management
  • Decision Analysis
  • Change Management Today
  • Crafting Your Future: Professional Development

SEMESTER 6

  • Strategic Management
  • Budgeting & Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Finance
  • Leadership & Team Building
  • Total Quality Management
  • Retail Management & Merchandising
  • Portfolio Management
  • Crafting Your Future: Professional Development

Graduation

  • Research Methods
  • Dissertation Seminars
  • Final Cases: Marketing/Specialization
  • Dissertation

Program delivery

Course duration : Six or seven semesters

Semesters begin in October, February, June and August every year

Tuition fees

Tuition fee : €6,450 per Semester

Qualification

Number of Credits : 210 or 240 ECTS

Degree Awarded

Option 1: Bachelor’s degrees

  • A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland .

Option 2: Bachelor’s + BA (Hons) in Business Management

  • A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Benefits 

  • Develop innovative thinking and a flexible mindset
  • Develop a business personality to stand out from the crowd
  • Learn managerial skills to lead teams successfully

Learning Outcomes

  • Assess sustainability in a tourism organization or hotel.
  • Understand the most important facet of the hospitality industry customerservice.
  • Research major trends and assess their potential impact on the industry.
  • Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.

Career opportunities

The Bachelor of Arts in Leisure & Tourism Management degree (título propio) provides students with fundamental knowledge in all major business areas as well as specialist skills in the leisure and tourism industry such as tourism marketing and hospitality management. Students who successfully complete this degree may be interested in the following job positions.

  • Travel Consultant 
  • Tour Operator
  • Hotel Manager
  • Conference Center Manager

Contact school

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About this institute

Get your Business Degree in Munich!

Established in 1973, EU Business School (EU) is a multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting the...


Read more about this school

Why study at EU Business School Munich


  1. International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
  2. Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
  3. Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
  4. Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
  5. Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
  6. Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Contact info

EU Business School Munich

Theresienhöhe 28
80339 Munich
Germany

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EU Munich Campus

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