2 years
Full time
Diploma / certificate
Scholarships available
On campus
Fall 2024
Georgian College Applied Arts and Technology

About this program


Discover the dynamic world of tourism. Students experience supportive academic instruction while engaging in active, experiential learning that incorporates current developments such as social media and sustainability in the tourism industry. A practical, paid co-op work term allows students to develop valuable knowledge and skills that will set them apart in a world of exceptional career opportunities. Join this growing, global industry and explore a world of possibilities. Sustain. Engage. Discover. Experience.

Find out more about Tourism by filling in your details and the school will contact you.

Admission requirements

OSSD or equivalent with

  • Grade 12 English (C or U)

Applicants are invited to attend an information session or pre-arrange a visit to theHospitality and Tourism area of Georgian College.

Mature students, non-secondary school applicants (19 years or older), and home schoolapplicants may also be considered for admission. Eligibility may be met by applicantswho have taken equivalent courses, upgrading, completed their GED, and equivalency testing.

Applicants who have taken courses from a recognized and accredited post-secondaryinstitution and/or have relevant life/learning experience may also be considered foradmission.

For more information about admission requirements, please visit the college website.

Does this course require proof of English proficiency?

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Program content

Semester 1

  • Research Concepts and Applications
  • Canadian Tourism Destinations
  • Dynamics of Hospitality and Tourism
  • Eco-Adventure Travel

Semester 2

  • Customer Service
  • Introduction to Marketing
  • Hospitality Industry Certifications
  • World Tourism Destinations

Semester 3

  • Digital Marketing
  • Tourism Data Collection and Analysis
  • Guiding and Interpretation
  • Destination and Events Management

Semester 4

  • Accounting Fundamentals
  • Sustainable Tourism
  • Global Travel Patterns and Trends
  • Tour Packaging and Promotion
  • Tourism Challenges and Change

Scholarships & funding

Several scholarship options are available. Please check the college website for more information.

Program delivery

Length: 4 Semesters, plus 1 work term


For more information about tuition fees, please contact the University.


Credential: Ontario College Certificate

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. support an industry and workplace service culture by adopting a positive attitudeand professional decorum, accommodating diverse and special needs, andcontributing as a team member;
  2. deliver customer service and solutions that anticipate, meet and/or exceedindividual expectations, as well as organizational expectations, standards andobjectives;
  3. use marketing concepts, market research, social networks, sales strategies,relationship management skills and product knowledge to promote and sell tourismproducts, services and customer experiences;
  4. apply business principles as well as basic accounting, budgeting, financial andadministration skills to support the effective management and operation of avariety of organizations delivering tourism products and services;
  5. comply with relevant organization and workplace systems, processes, policies,standards, legal obligations and regulations and apply risk management principles,to support and maintain efficient, safe, secure, accessible and healthy tourismoperations;
  6. use appropriate technologies to enhance the quality and delivery of tourismproducts, services and customer experiences, to measure the effectiveness oftourism operations and to participate in tourism development;
  7. keep current with tourism trends and issues, and interdependent relationships inthe broader tourism industry sectors to improve work performance and guidecareer development;
  8. use leadership, teamwork, conflict and relationship management skills and tools, aswell as knowledge or organizational behaviour, employment standards and humanrights to contribute to a positive work environment;
  9. respond to issues and dilemmas arising in the delivery of tourism products, servicesand customer experiences by using and promoting ethical behaviour and bestpractices of corporate social responsibility and environmental sustainability;
  10. apply the principles of entrepreneurial thinking into a variety of tourism industryscenarios and situations;
  11. apply knowledge of cultural fluency and awareness in the global community.

Career paths

Millions of tourism jobs are available worldwide in small businesses, corporations, government agencies, destination management organizations and attractions. A few examples of positions include Tourism Coordinator, Social Media Coordinator, Marketing Coordinator, Tour Guide, Visitor Experience Specialist, Tourism Culture Assistant, Parks and Trails Guide, Public Relations Assistant, Experience Development Coordinator, Visitor Information Coordinator, Travel Counsellor, Incentive Travel Sales Associate, Nature-Based Tourism Interpreter, Historical Interpreter, Group Sales Specialist, Guest Service Supervisor and Sport Tourism Tournament Coordinator.

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About this institute

Georgian College

Established in 1967, Georgian College (Canada) is a public college with 125+ market-driven programs offered to over 13,000 full time students including about 4,500 international students from 60 countries. Its 100-acre flagship campus, located in Barrie, is just an hour...

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Contact info

Georgian College Applied Arts and Technology

1 Georgian Drive
L4M 3X9 Barrie Ontario

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