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Food Design Product Experience

IED - Istituto Europeo di Design
Program overview
10 months
Master's degree
Start dates
January 2020  (English)
January 2021  (English)
January 2022  (English)

Program description

Food Design Product Experience

The Master in Food Design Project Experience trains designers carrying critical skills to develop a constant inclination to innovation. Food Designers gain the necessary flexibility to deal with different fields - where they can apply their design ability - paying a special attention the users participation in defining needs and expectations.

Professional opportunities– graduates can start a path in all the fields connected to production, communication and fruition of food. Thanks to the acquired critical competences they can face managerial and cultural field activities.

Program content

Target- the Master is addressed to BA graduates in architecture, design, visual communication, nutritional sciences and related fields.

Methodology and structure– the didactic path involves students in a practical R&D activity including project simulations in collaboration with institutions and private companies. The course perfectly fits market requirements, training professionals  who design and realise innovation. Food is no longer just a primary need, but a sensorial experience that must be faced from the use of raw materials to the definition of consumption models.

Due to the constant development of competitiveness and company strategic needs contemporary Designers are demanded to interact with marketing experts, engineers, corporate image consultants, graphics and interior designers.
The Master provides transversal competences, connected to the analysis and interpretation of consumers’ needs and behaviors, creation of scenarios connected to new products, presentation and communication of a project, underlying the success factors.

Besides theory there are 4 design areas related to: packaging design, place design, food design and  communication.

There is also a moment dedicated to the implementation of social network activities with relevant communities.

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About school

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...

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Contact info

IED - Istituto Europeo di Design

via A. Sciesa 4
20135 Milano

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