Advanced Course in in Management and Administration of Tourism Companies
Ostelea Tourism Management School - Online
About this program
Advanced Course in in Management and Administration of Tourism Companies
Main characteristics of the Course in Tourism Business Management
Currently in our country the tourism sector is one of the basic engines of economic development and job creation, both from companies directly related to the sector and from companies whose activity is somehow linked to the tourism sector or tourists. as potential customers.
The Program in Tourism Business Management intends to respond to this approach and make known the different areas of the tourism sector and the latest trends.
With the objective that the participants in the program develop skills for the direction and management of companies related to the tourism sector, the different functional areas of the company will be addressed, with the focus always placed on the sector and on the potential client to whom the business is directed.
Admission requirements
Triple degree after completing the Program in Tourism Business Management
To enroll in this higher education program, it is necessary to have a Baccalaureate or Intermediate Training Cycle degree.
The participant who successfully completes the program will obtain a triple degree:
- The title of Advanced Course in in Tourism Business Management by Ostelea, Tourism Management School.
- The title of Advanced Course in in Tourism Business Management from EAE Business School.
- The degree from the University of Lleida.
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Learn moreProgram content
Study Plan of the Course in Tourism Business Management
Module 1. Orientation to the tourist company
- The location of tourism.
- Experience tourism.
- Congress and business tourism.
- Strategic vision.
- Definition of value propositions.
- Market orientation. Segmentation.
- Orientation to the digital company.
Module 2. The marketing mix and the tourist as a consumer
- Channels of distribution and sale.
- Communication and promotion.
- Price management.
- Tourist products and services.
- Characteristics of the current consumer.
- Trends and opportunities.
- Technology for the benefit of the client.
- Customer experience.
Module 3. Management of resources
- Way to pay. Accounting.
- People Management.
- Legal indications.
- Purchasing management.
- Business management systems.
- Planning and project management.
Module 4. Design of products and services
- Innovation.
- Definition of new products and services.
- From the idea to the business opportunity.
- New tourist services in travel, restaurants, and events.
- The moments of truth.
Module 5. Professional development tools
- Management of work teams.
- Public speaking.
- Presentations.
- Manage meetings.
Scholarships & funding
Several scholarship options are available. Please visit the institute website for more information.
Tuition
Please visit the Institute website for more information about tuition fees
Qualification
Objectives of the Online Tourism Business Management Program
- Knowledge of the tourism sector: How to become familiar with its different areas and situate the position of the company in the sector.
- Application of marketing to the sector: Understand the decisive aspects of marketing applied to the sector, satisfy the expectations of the tourist as a consumer, and the main channels of communication and promotion.
- Resource management: Mastering the main aspects and tools for managing a company's resources (accounting, people management).
- Design of products and services: Develop creativity and innovation in the industry and its sustainable management through comprehensive and specialized training, qualifying participants to assume positions of responsibility in event organization companies or Protocol areas. of institutions.
- Management skills: Develop the management skills necessary for a global manager of companies in the tourism sector to ensure that the members of your team carry out collaborative, assertive, and participatory work.
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About this institute
Ostelea Tourism Management School - Online
Our mission is to contribute to the sustainable social, economic, and cultural development of the industry, through the training of managers and professionals in the sector. We are committed to innovation and we promote the link between companies in the...
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Ostelea Tourism Management School - Online
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