Master in Organization of Events, Protocol and Business Tourism

Ostelea Tourism Management School - Online
12 months
Full time
Master's degree
Scholarships available
Online / Distance
Inquire for more information

About this program

Master in Organization of Events, Protocol, and Business Tourism

Main Characteristics of the Master in Organization of Events, Protocol, and Business Tourism

Are you looking for an innovative master's degree, with a methodology that adapts perfectly to the business environment? A program created to respond to the challenges and needs of both the private sector and public companies? Ostelea's Master's Degree in Organization of Events, Protocol, and Business Tourism (MICE) is what you need.

The program consists of 45 common credits, with an itinerary focused on guiding you in the practice of the management function. To do this, we combine knowledge with the personal and professional development of the student. The program also includes a master's thesis, of 15 credits, which is complemented by the different modules and subjects sequentially.

We know that each student has different personal circumstances and needs, and we adapt to them. That is why we offer a flexible learning model, with a program that can be completed in 12 months, and with the possibility of studying it online or blended distance.

If you want to specialize in event organization, protocol, and business tourism, and you have a university degree but do not have time to attend classes or you want to make your family and work life compatible with your training, this is the master's degree you are looking for.

Upon completion, you will receive a triple master's degree issued by the University of Lleida, the EAE Business School, and Ostelea.

Find out more about Master in Organization of Events, Protocol and Business Tourism by filling in your details and the school will contact you.

Admission requirements

Triple degree after completing the Master's Degree in Organization of Events, Protocol, and Business Tourism (MICE)

The participant who completes the program will obtain a triple degree:

  • The Master's degree in Organization of Events, Protocol, and Business Tourism from Ostelea, Tourism Management School.
  • The Master's degree in Organization of Events, Protocol, and Business Tourism from EAE Business School.
  • The degree from the University of Lleida.

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Program content

The curriculum of the Master in Event Organization

Module 1. Global Conception of Events

  • Fundamentals of organizing events.
  • The optics of organizations and the event professional.
  • Understand the objectives of an event.
  • Typology and character of the events.

Module 2. Implementation, management, and production of events

  • Event planning. The initial phase (I).
  • Event planning. Initial phase (II).
  • Event planning. The final phase (I).
  • Event planning. The final phase (II).
  • Evaluation of the event after its celebration.
  • A practical example of organizing an event: is the Barcelona Building Construmat.

Module 3. Protocol, institutional relations, and external relations

  • Introduction to the protocol.
  • Business protocol.
  • Types of business acts.
  • Official protocol.
  • Ordering and placement in the protocol.
  • Protocol symbols and tools.
  • Protocol applied in an area of special characteristics.
  • Public relations.
  • Institutional relations. complementary unit.

Module 4. Marketing in event organization

  • Strategic marketing.
  • Analytical marketing.
  • Stakeholders.
  • Herramientas de Marketing. Marketing mix.

Module 5. Communication

  • Corporate communication.
  • Brand building.
  • Brand management.
  • Company events in the digital age.
  • Communication of corporate events.
  • The relationship with the media. Evolution of the media paradigm in the Internet age.
  • Public dissemination before, during, and after the events.

Module 6. Vision

  • Work with projects.
  • Customer Management.
  • HR in the organization of events.
  • Budget management in the organization of events.
  • Legal aspects in the company.

Module 7. Themed Events

The content of the following types of events is developed in audiovisual format:

  • Mice.
  • Musicals.
  • Wedding Planner.
  • Gastronomic.
  • Sports.

Master's Final Project (TFM)

The end of the learning process culminates with putting into practice of the concepts worked on in the different modules. The final master's project is the culmination that will allow you to consolidate knowledge and see its application in day-to-day professional activity.

Scholarships & funding

Several scholarship options are available. Please visit the institute website for more information.

Program delivery

Two modalities to choose from: Online or Blended

The master's degree can be taken in two modalities: online or blended (on the Madrid and Barcelona campuses).

online modality

Flexible schedules, personalized attention, and the possibility of reconciling personal and professional life with studies are the main attractions of this formative modality. Currently, it has established itself as one of the most demanded systems, thanks to the advantages it provides and the good academic results obtained by students. Technological advances facilitate student learning and have led to a 60% increase in enrollment in this modality in the last year.

Blended mode

The blended or blended modality combines face-to-face sessions with the resources and tools of online learning, among which the Virtual Campus stands out. Throughout the course, two types of face-to-face classes are held on the Madrid and Barcelona campuses: module sessions and masterclass sessions.


Please visit the Institute website for more information about tuition fees


Objectives of the Master in Protocol, Events, and Business Tourism

  • In-depth knowledge of the MICE industry (Meetings, Incentives, Conferencing, and Exhibitions) and the Protocol area of the institutions. You will build a solid knowledge base about the industry, always from an international perspective and a managerial approach.
  • Master the keys for the elaboration of strategic plans and their application in MICE environments.
  • Develop a global vision, essential for executive management.
  • Strengthen the capacity for creativity and innovation in the industry and its sustainable management, an essential aspect to occupy positions of responsibility in event management companies or Institutional Protocol areas.

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About this institute

Ostelea Tourism Management School - Online

Our mission is to contribute to the sustainable social, economic, and cultural development of the industry, through the training of managers and professionals in the sector. We are committed to innovation and we promote the link between companies in the...

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Contact info

Ostelea Tourism Management School - Online

C/ Aragó, 28
08015 Barcelona

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