Master in Arts and Cultural Management

The masters degree in arts and culture management at Rome Business School is an exclusive program designed for motivated international participants to gain world-class competencies and develop a successful global career in the field of arts and culture.

Graduates of this program will be able to:

• Understand the characteristics and trends of the arts and culture market and the role played by the cultural manager
• Recognize the intersection of cultural management with other areas of political, economic and social concern, such as national identity, cultural diversity, economic development, urban regeneration and heritage preservation
• Develop and apply effective marketing and communication strategies in the global environment of arts and culture, both for private and public/non-profit organizations
• Identify and manage the characteristics of the main artistic and culture-related businesses and to develop effective managerial strategies
• Nurture cultural brands
• Master the use of new technologies within cultural organizations and the most advanced communication tools and channels
• Structure effective managerial processes and functions for cultural organizations
• Organize fundraising activities and events to support cultural initiatives
• Explore the impact of legislation on the cultural market
• Manage financial dimensions related to cultural activities in the global economy
• Develop a comprehensive business plan for arts and cultural ventures
• Understand and utilize project management techniques for culture-related managerial activities
• Evaluate and apply leadership models as tools for ethical and culturally-influenced decision-making