MSc Strategic Event Management & Tourism Management
SKEMA Business School
About this program
MSc Strategic Event Management & Tourism Management
The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism - global economic sectors of increasing importance.
The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.
The Strategic Events Management track is tailor-made for the MICE (meetings, incentives, conferences, exhibitions/events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.
The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.
Admission requirements
Two-Year MSc:
- Eligible to apply: students who hold a three-year university degree or equivalent.
MSc (one-year):
- Eligible to apply: students who hold a four-year university degree or equivalent + two months minimum of professionnal experience. In some cases, a three-year degree with substantial professional experience can be accepted.
- Students will be required to reach the necessary level for the MSc before moving to year two.
English language test required for all students:
In some cases, the English test can be waived (for English native speakers or degree holders from an English-speaking country)TOEFL (530), TOEFL IBT (71), TOEIC (810), IELTS (6)
Does this course require proof of English proficiency?
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Learn moreProgram content
Programme Structure - Tourism Track
Semester One
Mandatory Courses
- Gaining Insights Through Numbers, 3 credits
- Contemporary Business Strategy in Events & Tourism: Case studies & site inspections, 2 credits
- Contemporary Business Strategy: The Global Nature of Tourism & Events, 3 credits
- Financial Decision Making in Events & Tourism, 3 credits
- International Accounting & Control in Tourism, 2 credits
- International Economic Policy for Tourism & Events, 3 credits
- Preparing Your Career: Skills Set and Environmental Analysis in Events & Tourism, 2 credits
- Talent Management in Events & Tourism, 2 credits
- Tourism Destination Management and Marketing, 2 credits
- Visitor Behaviour, 3 credits
- Personal and Professional Development, 1 credit
Elective courses (choose courses totaling 4 credits)
- Hotel Business Models, 1 credit
- Scenario Planning in Events and Tourism, 1 credit
- Web Design Tools & Technics, 1 credit
- The PCO Business, 1 credit
- The Sharing Economy in Tourism and Events, 2 credits
- Time Management, 1 credit
Semester Two
Mandatory Courses
- Advanced Revenue Management, 2 credits
- Basics of Revenue Management, 2 credits
- Digital Marketing and Tourism Technology (12 hours shared with Events), 5 credits
- Distribution in Tourism, 5 credits
- Hospitality Business Game, 2 credits
- Sales & Customer Relationship Marketing, 4 credits
- Strategic Marketing Projects, 5 credits
- Personal and Professional Development, 1 credit
Elective courses (choose 2 totaling 4 credits)
- Entrepreneurship in Tourism and Events, 2 credits
- Sustainability in Tourism and Events, 2 credits
- Service Design in Tourism and Events, 2 credits
- Sports Event Management, 2 credits
Dissertation 30 Credits
Programme Structure - Event Track
Semester One
Mandatory Courses
- Budgeting and Sponsorship for Event Projects, 3 credits
Contemporary Business Strategy in Events & Tourism: Case studies & site inspections, 2 credits - Contemporary Business Strategy: The Global Nature of Tourism and Events, 3 credits
- Convention Bureau Management and Marketing, 3 credits
- Financial Decision Making in Events & Tourism, 2 credits
- Gaining Insights Through Numbers, 3 credits
- International Economic Policy for Tourism & Events, 2 credits
- MICE - The Business Events Industry Stakeholders, 2 credits
- Preparing Your Career: Skills Set and Environmental Analysis in Events & Tourism, 2 credits
- Talent Management in Events & Tourism, 3 credits
- Personal and Professional Development, 1 credits
Elective courses (choose courses totaling 4 credits)
- Hotel Business Models, 1 credits
- Scenario Planning in Events and Tourism, 1 credits
- Web Design Tools & Technics, 1 credits
- The PCO Business, 1 credit
- The Sharing Economy in Tourism and Events, 2 credits
- Time Management, 1 credits
Semester Two
Mandatory Courses
- Basics of Revenue Management, 2 credits
- Digital Marketing and Event Technology (12 hours shared with Tourism), 5 credits
- Event Marketing, 2 credits
- Facility Management, 2 credits
- Event Programme Management, 5 credits
- Sales & Customer Relationship Marketing in Events and Tourism, 4 credits
- Strategic Marketing Projects in Tourism and Events, 5 credits
- Personal and Professional Development, 1 credit
Elective courses (choose 2 courses totaling 4 credits)
- Microsoft Power Platform, 2 credits
- Sustainability in Tourism and Events, 2 credits
- Service Design in Tourism and Events, 2 credits
- Sports Event Management, 2 credits
Dissertation 30 Credits
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Program delivery
This program is taught in English at the Sophia Antipolis campus - September and January intakes.
Continuing studies
This MSc cuts across a number of disciplines, presented in two separate tracks: Strategic Event Management and Strategic Tourism Management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation.
Within a relatively short time span after graduating, Event Management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. Similarly, Tourism Management graduates can go on to positions in destination, hotel, travel or distribution marketing and sales.
Career paths
This MSc cuts across a number of disciplines, presented in two separate tracks: Strategic Event Management and Strategic Tourism Management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation.
Within a relatively short time span after graduating, Event Management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. Similarly, Tourism Management graduates can go on to positions in destination, hotel, travel or distribution marketing and sales.
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About this institute
SKEMA Business School
SKEMA is a global business school, which creates the necessary material and human resources to deliver an educational program that reflects the global economic environment perfectly. It has seven campuses worldwide on five continents. SKEMA is multi-accredited – EQUIS, AACSB...
Why study at SKEMA Business School
SKEMA aims to become the reference for global business schools. We are based on five continents. Our international strategy is to train management leaders in the knowledge economy by developing :
- A school with one identity on its different sites, with campuses set up in the heart of scientific hubs. The school’s culture fosters an international outlook, excellence and innovation.
- Multi-site education programs offering mobility, professional expertise and interdisciplinary programs (technology-management).
- Synergy with the school's local environments both in terms of research and in business partnerships. Cross fertilisation within science hubs (but also among these hubs) that will give an overall view of innovation and the needs for specific skills in the world’s different regions.
- Systematic involvement of global companies with the school (governance, programs, incubators, research, students).
- The school is managed according to the values of excellence, humanism, diversity and innovation.
- SKEMA contributes to the local environment and economic fabric wherever its campuses are located.
This MSc is relevant and practical. The programme is divided into two tracks. We were able to learn on both tracks, such as the Cote d'Azur tourism and event industry, but we could still focus on our own interests. So when it’s time to choose an internship, we have much more options. I am now working in Taiwan as a junior event planner in the ...