Masters in Innovation and Tourism Marketing

UCAM / Universidad Catolica De Murcia
Program overview
1 year
Full time
Master's degree
Scholarships available

Start dates
6,500 EUR
October 2023

6,500 EUR
October 2024

6,500 EUR
October 2025

4,000 EUR
Request information for start dates

About this program

Masters in Innovation and Tourism Marketing

The Master’s Degree in Innovation and Tourism Marketing aims to offer students the necessary theory and training to achieve, at the highest level, their personal and professional development in the tourism industry. Therefore, the main purpose of this Master’s is to empower each participant with strong leadership skills in an international and multicultural context in order to acquire knowledge and competences about innovation, technology and marketing, and the ability to apply them in real situations.

The curriculum -both theoretical and practical- is designed to provide students with the essential knowledge and to ensure their professional career. The theoretical section covers a wide range of courses on innovation and technology, marketing processes, branding, business models and public management in the tourism sector. The practical section or internship comprises of 150 hours and is developed with the collaboration of well-established companies and organizations.

Qualified academic staff and successful professionals join to create a strong faculty team, which is able to transmit to students their vision of innovation and marketing strategies from different perspectives, hereby assisting future leaders in their decision-making processes.

Why study Innovation and Tourism Marketing with us?

  • Also available online
  • Included national trips
  • Guaranteed work experience
  • Maximize career opportunities
  • Spanish Language Courses
Find out more about Masters in Innovation and Tourism Marketing by filling in your details and the school will contact you.

Admission requirements

Entry requirements

  • Scanned biopage of your valid passport.
  • Bachelor’s academic transcript and Degree Diploma
  • Language proficiency certificate such as IELTS/TOEFL/ DELE
  • Statement of Purpose to access the program
  • Curriculum Vitae

    Students entering this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the setup and operations management aimed at innovation and marketing processes in the tourism sector.

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Program content

module i

  • Innovation: a reality in the tourism sector
  • The new global tourism environment

module ii

  • Innovation applied to Tourism Business Models
  • Innovation and Creativity applied to the Generation of Value
  • Innovation applied to Tourism Processes
  • Innovation applied to the Management of Tourism Businesses


  • Technologies applied to tourism
  • The public support to the development of technology in tourism

Module IV

  • Knowledge and Management of Customer and Markets
  • Innovation and Tourism Marketing Management


  • Internship
  • Theoretical and Practical Seminar


  • Final Project


The full tuition price for local/EU students and international/non-EU students is 6,500€. 


Career paths

At the end of the programme, graduates are qualified to become:

  • Tourism project or product developer.
  • Director of Marketing.
  • Digital Marketing Manager.
  • Online Communication Manager.
  • E-commerce Manager.
  • Social Media Manager.
  • Community Manager.
  • Web Project Manager.
  • Chief Innovation Officer.
  • Digital Transformation Director.
  • Innovation Manager.
  • New Technologies Manager.
  • (Smart) Destination Planner/Manager.
  • Public Administration Technical staff.
  • Marketing Consultant.
  • Innovation Consultant.
  • Public Relations / PR manager.

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About this institute

Study in the heart of Murcia at UCAM

UCAM Universidad Católica San Antonio de Murcia is a private university founded in 1996 with a clear mission: to provide students with the knowledge and skills to serve society and to contribute to the further expansion of human knowledge through...

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Contact info

UCAM / Universidad Catolica De Murcia

Avenida Jerónimos, 135
30107 Guadalupe

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