Tourism, Management and Culture

Università IULM
3 years
Full time
Bachelor's degree
Scholarships available
On campus
Inquire for more information

About this program

Tourism, Management and Culture

An innovative programme focused on wide global scenarios and able to meet the employment needs in one of the few sectors that has been capable of overcoming the international economic and financial crisis. Tourism has changed profoundly, and IULM knows it.

The Bachelor of Science in Tourism, Management and Culture (Degree Class: Bachelor of Science in Tourism) has the primary objective of preparing young graduates with a thorough knowledge of the techniques of analysis of the territorial context, management of tourism businesses, also in a start-ups context, together with a historical-critical apparatus of reference and a solid preparation regarding the relationship between tourism and local development, international organizations and digital communication.

The programme intends consolidating the students' English language skills as well as proving a more professionally focused curriculum through a hands-on and laboratory-based approach: laboratories for the tourism professions, the presence of sector professionals and the internship to hone professional skills. The programme also caters for the needs of students who wish to customize their training through a range of optional modules. Students also choose a second language starting in Year 2 of the programme.

Students understand how to reshape traditional skills according to the flexibility required by the workplace that includes local development, the evolution of tourism, the concept of territorial dynamics and empowerment, marketing and digital communication, product design, the importance of competitive strategies and performance measurement and the priority of networks between companies, non-profit organizations and enterprises, public administration, destination managers and international organizations, operational and delivery foundations.

In addition, students can apply their knowledge base in contexts of sustainable development, intercultural dialogue and sustainable development, in line with European and international standards and directives, supported by their English language skills allowing them to operate both in national and international markets.

Find out more about Tourism, Management and Culture by filling in your details and the school will contact you.

Admission requirements

A secondary school diploma or other foreign qualification considered equivalent by the University is required for admission to the programme. Although no specific knowledge is required, adequate written and verbal expression skills and a reasonable knowledge of the English language are preferred.

For more information about admission requirements, please visit the university website.

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Program content

1st Year

Compulsory activities

  • Geography, politics and culture
  • Sociology and psychology of tourism
  • Management of tourism companies
  • The economic system of tourism
  • Digital Communication for Tourism (includes: Tourism, Culture and Communication Workshop)
  • Marketing of tourism
  • Contemporary history and evolution of tourism
    • History of tourism in Italy and Europe
    • Museums of world cultures (LAB)
  • Information and Communication Technology for Tourism
  • Professional English I

2nd Year

Compulsory activities

  • Right of tourism
  • Tourist Heritage
    • Ancient World Trails
    • Art courses
  • Development of destinations: policies and governance
    • Territorial policies and sustainable development
    • Anthropology, local development and international organisations
  • Competitive Analysis and Sustainability
  • Destination Management
    • Destination Management
    • Lab Tourist experience (LAB)
  • Professional English II
  • Language and culture of the second foreign language (a choice between: French, Spanish or German)

3rd Year

Compulsory activities

  • Regional marketing and environmental sustainability
    • Strategies and territorial marketing
    • Economy and environmental sustainability
    • Destination Branding and Tourism Communication
  • Organisation and communication of events
    • Organisation and communication of events for tourism
    • Theatrical and musical tourism
  • Professional English III
  • Cineturism and territorial marketing laboratory
  • Narration and communication of territories
  • Urban tourism

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


For more information about tuition fees, please visit the university website.


Credits: 120

Programme objectives

The main objective of the Degree Course in Tourism, Management and Culture (Degree Class: Tourism Science) is the preparation of young graduates with a thorough knowledge of the tourism economic system, of territorial contexts and their dynamics, the historical, artistic and cultural heritage of the territories, management and of the definition of competitive strategies in start-up companies, together with a solid grounding in the contexts and salient historical events with particular reference to tourism.

In addition, graduates must be able to enter into — with the support of digital communication — various scenarios of sustainable development, intercultural dialogue and sustainable enhancement of tangible and intangible assets, using their knowledge base of European and international standards and directives, supported by their English language preparation that has been developed throughout the three-year programme.

The Course aims to create a professional figure, favouring immediate entry into the workplace on completion of the three-year cycle.

Career paths

With a degree in Tourism, Management and Territorial Development from IULM, graduates will have the technical and practical training necessary for any of the following careers in tourism: marketing and sales for companies and organizations working in the tourism industry; hotel and resort management for institutions and associations; promoter of tourist destinations for institutions and associations in both the public and private sector; and event planner and manager for leisure tourism and business tourism.

And the career prospects don’t stop there: thanks to IULM’s innovative vocational training programme, graduates will also have the skills needed to work their way up to managerial roles in sustainable territorial development or embark upon entrepreneurial careers in tourism.

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About this institute

Università IULM

Università IULM is the center of excellence in Italy for training in Communication and New Media, Languages, Tourism, Arts and Design. For more than 50 years, Università IULM has been building its educational mission based on expertise, knowledge and awareness,...

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Contact info

Università IULM

Via Carlo Bo, 1
20143 Milano

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