MSc in Business Administration, Major Tourism and Change

University of Applied Sciences of the Grisons
Program overview
1.5 years
Full time/part time
Master's degree

Start dates
September 2024

September 2025

September 2026
MSc in Business Administration, Major Tourism

About this program

MSc in Business Administration, Major Tourism and Change

The MSc in BA, Major Tourism at the University of Applied Sciences of the Grisons is designed not only for tourism bachelors, but also for specialists in other fields who are interested in applying their business knowledge to tourism. 

The university’s unique and dynamic MSc in BA, Major Tourism focuses on the strategic challenges of the tourism industry in the next 20 years, including sustainability, innovation, and internationalization.

With support from experts in the field of tourism, you'll develop your holistic thinking by applying academic knowledge to real world problems that tourism stakeholders face.

Admission requirements

Applicants wishing to enter the tourism program should meet the following requirements: 

  • A bachelor's degree or equivalent diploma from a university or university of applied sciences
  • Documented academic knowledge of business administration
  • Letter of motivation
  • English certificate: C1 or equivalent
  • Formal admission interview with the Director of Studies

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Program content

The Master’s degree programme Tourism and Change prepares you for the exciting challenges of tomorrow's tourism by learning how to

  • analyse change,
  • manage change and
  • design positive change.

As a graduate of the master’s degree programme Tourism and Change you will:

  • have knowledge in business administration and tourism.
  • be able to plan, lead, carry out and evaluate change projects.
  • possess skills in analysing, managing and designing change processes.
  • have combined the knowledge and skills to gain competences in entrepreneurship,innovation management and sustainability.

To provide you with a comprehensive perspective on change in tourism, the Major Tourism and Change framework is organised into a critical analysis of change factors, an understanding of change processes in order to manage these and ways to create positive change.

You'll visit modules in the field of tourism, business administration, project and you'll have a wide range of free elective modules that you can choose from. 


Students from Switzerland or Liechtenstein (Residence of at least 2 years prior to the start of the programme):

  • Tuition per semester: CHF 960.-
  • Application fee*: CHF 300.-

Students from EU and EFTA Countries:

  • Tuition per semester: CHF 1'550.-
  • Application fee*: CHF 300.-

The local administrative district allows employment up to a maximum of 15 hours per week when in possession of a specific permit and 42 hours per week during the holidays.

*The application fee is charged upon confirmation of a study place and is non-refundable. The application fee will be deducted from the first semester tuition fee.

Students from non-EU and non-EFTA Countries:

  • Tuition per semester: CHF 1'550.-
  • Application fee: CHF 300.-
  • Deposit: CHF 3'000.-

The local administration prohibits all forms of employment for students from non-EU and non-EFTA countries. The application fee is CHF 300.– and is due upon confirmation of a study place and is non-refundable if our offer is not accepted. The application fee will be deducted from the tuition fee. A deposit of CHF 3 000.- will be refunded at the end of the programme if all bills are paid. Based on a bank receipt and a guarantee of sufficient means for the costs of living to the amount of CHF 12 000, the visa process can be started.

The study fees do not include textbooks, study materials, and fees associated with thesis writing, block weeks, and excursions, e.g. travel and accommodation. Students must possess a laptop.


Upon successful completion of the tourism courses, you'll receive a:

  • Master of Science in Business Administration FHGR, Major Tourism and Change

Career paths

Tourism is subject to pronounced dynamics of change. Graduates are needed who not only have profound knowledge in their respective fields, but who understand the changes affected and created by tourism and are able to devise appropriate strategies for the future.

Your knowledge and skills set gained in the master’s degree programme allow you to work in all tourism sectors (hotel management, tour operation, destination management/marketing or travel agency services). 

With the relevant work experience, you will be able to take on leadership roles, e.g. as head of business units, member of the executive board or regional manager.

Enhance your employability

The programme offers you a variety of different opportunities to enhance your employability. The relationship between studying, research and practice forms an important part of the programme. You will be able to combine theory and practice in various modules and deal with current challenges experienced by tourism businesses.

Mentoring programme
Personal contacts, connections and interpersonal relationships are a crucial part of business life. We pair our students with experienced managers from a variety of different tourism sectors. These mentors support the student with career planning, networking and personal development. Benefit from insights into professional life, an expansion of your network and a transfer of know-how. Previous students have had mentors from Singapore Airlines, Zurich Airport, Graubünden Tourism, Intercontinental Davos, TUI Suisse, FIS Marketing (International Ski Federation) among others.

Work Placement
Work experience is a key requirement for a career in tourism. Gain experience, apply the knowledge acquired in the programme and further develop professional and social skills during a work placement. ‘Trying out’ a new career role will give you an insight into the operations of a specific employer and give you new ideas about career options. Act as a reflective practitioner and position yourself in the job market upon graduation. Non-EU/EFTA students on a student visa may not undertake their work placement in Switzerland.

Symbolon profile and personal development
The Symbolon profile offers you the opportunity to get to know yourself better and to judge your talents, strengths and motivations more accurately. In a follow-up coaching session you will develop the necessary steps for your personal development. Know yourself to work on your weaknesses during your studies but also to highlight your strengths.


About this institute

University of Applied Sciences of the Grisons

Study in the heart of Switzerland! The University of Applied Sciences of the Grisons provides an excellent learning environment with an intimate atmosphere, modern facilities, and small, student-oriented classes. The university is located in The Swiss canton of Grisons, where European tourism all began....

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Why study at University of Applied Sciences of the Grisons

Switzerland is a dynamic tourism destination that has learnt how to reinvent tourism in its urban centres and alpine playgrounds. At the University of Applied Sciences of the Grisons you live and breathe the spirit of the tourism pioneers who brought tourism to St. Moritz. It is the ideal surrounding to become an expert in tourism yourself.

Study in small classes, receive practice-oriented insights and become an active participant in your learning such as in case studies, discussiones, learning-by-doing and in workshops.


Average rating 5

Based on 1 reviews.


Great teachers! intensive program. location: mountain area - a city with great vibes. YOu do a lot of research projects and you learn many great things

Contact info

University of Applied Sciences of the Grisons

Pulvermühlestrasse 57
CH-7004 Chur

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Program rating
Based on 1 reviews.