Bachelor of Business Administration (Tourism Management)

University of Tasmania
3 years
Full time
Bachelor's degree
Scholarships available
On campus
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About this program

Bachelor of Business Administration (Tourism Management)

This course includes study at TasTAFE, or an equivalent institution, and at the University of Tasmania.

Students who complete a qualifying award articulate, with credit for their prior study, into the Bachelor of Business Administration (Tourism Management) which is offered by the Tasmanian School of Business and Economics (TSBE) at the University of Tasmania.

Course objectives

The course is designed to produce graduates with a sound knowledge of the fundamental principles and concepts of management, a familiarity with significant literature in the field and the ability to review, consolidate, extend and apply the knowledge and techniques to the tourism management sector. It seeks to produce graduates with knowledge, skills and with an understanding of best practice in tourism management, who recognise the value of research, critical thinking and effective communication. Graduates develop professional skills in such areas as interpersonal communication, services management, team work, report writing and problem-solving techniques.

Admission requirements

English Language Requirements

International applicants will be required to provide evidence of their English language ability.

For those applicants who are nationals of and currently residing in a country where English is NOT the official language, evidence of an approved English language test completed within the last two years must be provided.

For more information about admission requirements, please visit the university website

Does this course require proof of English proficiency?

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Program content

  • Entrepreneurship
  • Managerial Social Responsibility
  • Business Strategy
  • Foundations of Human Resource Management
  • Principles of Marketing
  • Organisational Behaviour
  • Services Marketing
  • Consumer Behaviour
  • Human Resource Management Practices A
  • Marketing Research
  • Advertising and Promotion
  • Small Business Management
  • Introduction to Economic Thought
  • Accountability and Accounting
  • Sustainable Tourism
  • Festivals and Events Management
  • Marketing Management

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


Learning Outcomes

The Course Learning Outcomes are:

  • Critically apply a broad, coherent and in-depth knowledge of foundational and contemporary business theories, concepts and principles to a range of organisational settings including large multinational firms, small local business, and social enterprises.
  • Effectively communicate in written and oral form complex business ideas to a broad range of audiences. This includes the ability to argue for an idea, persuade, defend a proposition, negotiate a win-win outcome, and execute a business focussed presentation to a diverse audience.
  • Obtain, critically analyse, interpret and apply data to complex business problems in a range of organisational settings.
  • Exercise judgement and intellectual independence to provide evidence-based solutions to a range of business tasks in complex and changing organisational contexts.
  • Evaluate relevant ethical and legal considerations in an impartial way for specialised business contexts, and demonstrate the ability to provide commentary on forces driving organisational change to inform best practice.

Continuing studies

Graduates will be eligible to undertake further study at postgraduate level, including the following postgraduate study options with the Tasmanian School of Business and Economics:

  • Master of Business Administration (International)
  • Master of Entrepreneurship and Innovation
  • Master of Finance
  • Master of Finance (Specialisation)
  • Master of Marketing Management
  • Master of Marketing Management (Advanced)
  • Master of Professional Accounting
  • Master of Professional Accounting (Specialisation)

Career paths

The course provides holders of a Tasmanian TAFE Advanced Diploma of Tourism Management or equivalent qualification with the opportunity to gain a professional university degree in tourism management.

About this institute

University of Tasmania

Our story began 130 years ago, in a sandstone building overlooking Hobart. Since those early days, with three lecturers teaching eleven students, our purpose has remained the same. Through academic excellence, we make our home, and the world, a better...

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Contact info

University of Tasmania

Private Bag 51
TAS 7001 Hobart

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